Saleh Alda
Strategist · Writer · Founder

Saleh Alda

Gaza origin Barcelona base Europe in scope

I work across science, business, and politics. Not because they are fashionable categories, but because reality does not respect categories. I care about structure, power, evidence, and what survives contact with the real world.

Saleh Alda portrait

I began in engineering, moved into nanotechnology, then into water and sustainable development, then into strategy and business. From the outside, that can look like movement. It is not. It is one long investigation carried through different fields: how systems hold together, how they fail, and what it takes to change them without lying about reality.

I grew up in Gaza. That fact does not need decoration. It shaped the way I read institutions, risk, power, and the cost of slogans detached from consequences.

I later moved to Europe, continued studying, built companies, and founded Notes for Innovation in Barcelona. The work sits at the intersection of EU funding, sustainability, innovation, and strategic judgment. It is not consultancy in the shallow sense. It is structured thinking applied to decisions that actually matter.

I write in the same way I work: carefully, directly, and without pretending that complexity disappears because language becomes smooth. I am interested in ideas, but only when they can survive pressure. Changing one’s mind in public is not weakness. Refusing to do so is often vanity dressed up as conviction.

PhD
Water and Sustainable Development
MBA
Business Administration
MSc
Nanotechnology
BSc
Civil Engineering
How I Think

Three principles. No performance.

I do not treat thought as branding. I treat it as a discipline.

01

Evidence first

Positions are cheap. Evidence is expensive. I do not begin with loyalty to a conclusion and then search for support. I begin with the structure of the problem and follow it where it leads.

02

Revision is part of seriousness

Anyone can sound certain. The harder task is to remain intellectually intact when new facts disturb an old position. Accuracy matters more than consistency.

03

Writing should clarify, not flatter

I am not interested in producing agreeable language for its own sake. Good writing does not merely sound refined. It reveals the shape of an idea and the pressure points inside it.

Work

Two ways to work together

Advisory work through Notes for Innovation, or direct conversations around writing, speaking, and ideas.

Consulting and Advisory

Notes for Innovation

For ventures and organisations dealing with European funding, innovation strategy, sustainability, and difficult decisions that require more than recycled business language.

Visit NFI
Speaking and Writing

Talks, essays, and serious conversation

On European innovation, sustainability, water geopolitics, development, and the ethics of clear thinking in confused times.

Get in Touch

Let’s speak seriously.

For advisory work, writing, speaking, or thoughtful collaboration, reach out through LinkedIn or email.